MCG INTERNATIONAL MEDIA CENTER LAUNCHES TRAINING PROGRAMME WITH INTERNATIONAL MEDIA EXPERTS

Published:2024-10-10


On October 6, Austin Maho, prominent Nigerian media expert and Editor-in-Chief of Daybreak Newspaper, alongside Jiang Xuan, Chief Correspondent of People's Daily of China in Western Africa, visited the MCG International Media Center for an in-depth training and exchange session focused on media strategy and external communications. The session brought together MCGs media team, company executives, and senior departmental staff from Abuja, emphasized practical skills in communication and media engagement.



Austin Maho, well-known in Nigerias media landscape, has held top editorial roles at The Pilot, Urban News, and Mines News, and is a regular advisor on media strategy to both government and private sectors. His training, titled Understanding the Media and Making It Work for You, delved into the nuances of media relations, spotlighting best practices and key challenges in public communications. Through a mix of lectures, case studies, and interactive Q&A, Maho shared actionable insights on effective media engagement and provided strategies to address the unique challenges faced by todays communicators.



Ajuma, a voice-over artist at MCG, praised the session, saying, Combining lectures with interactive Q&A gave me a clearer view of the media's influence on public opinion and crisis response. Although some technical terms were challenging, the training broadened my perspective. Applying these skills to my daily work will certainly enhance my effectiveness.



The session saw not only MCGs media professionals gaining fresh insights but also strengthened inter-departmental collaboration as other attendees from across the company took away valuable lessons. This engagement with two seasoned media figures has set a solid foundation for enhancing MCGs media capabilities, underscoring its commitment to strategic communications.



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